Paramount Makes Exception To Release 'G.I. Joe' DVD Early
Reported by Outsiders - 03:46 PM 2009.10.27
Paramount says the decision to release "G.I. Joe" on DVD so quickly after its theatrical run -- a little more than three months -- is an exception, not a policy change.
G.I.Joe will be released on DVD Nov. 3, or 12½ weeks after it unspooled in theaters on Aug. 7. Exhibs generally insist on a four-month window between theatrical and DVD release date.
The "G.I. Joe" move is the latest by studios to tweak conventional DVD windows. Warners and other distribs have tightened the period between DVD release and VOD availability on several major titles, while studios are reluctant to let Redbox start renting discount DVD titles on the same day as more lucrative sell through pics.
Par, besieged with calls from angry theater owners, held a number of discussions with exhibs. Studio told exhibs that "G.I. Joe's" DVD launch was timed to the release of Hasbro's corresponding toy line for the holiday season, and that it was the best thing for the franchise.
Studios aren't required to abide by any window, but theaters owners have long forced the issue by threatening to reduce screen counts, or pull movies altogether.