Reported by Jay Cochran - 21:23:46 February 07, 2010
As the New Orleans Saints make their Super Bowl debut, so too does Electronic Arts. On Sunday February 7th, EA aired its first-ever Super Bowl commercial as part of the massive marketing program for the company’s newest videogame franchise, Dante’s Inferno. On Super Bowl Sunday, EA will invite 100 million football fans to join Dante on an adventure that spans all nine punishing circles of Hell; limbo, lust, gluttony, greed, anger, heresy, violence, fraud and treachery. The hell-raising 30-second spot entitled “Hell Awaits…” premiered during the fourth quarter of Super Bowl XLIV broadcast on CBS on Sunday, Feb. 7, 2010. Dante’s Inferno from EA will be in stores on February 9, 2010.
Inspired by the first part of ‘The Divine Comedy’ written by 13th Century Italian poet Dante Alighieri, EA’s Dante’s Inferno, delivers a unique visual representation of the nine circles of Hell, once only experienced in the pages of the timeless classic. Dante’s Inferno offers a fully animated experience in which players assume the role of Dante, who descends into Hell after returning home to find his beloved Beatrice murdered, with Lucifer seducing her soul into the underworld. As in the poem, players will descend through Dante’s unique nine circles of Hell: limbo, lust, gluttony, greed, anger, heresy, violence, fraud and treachery. Each circle will showcase distinct environments, enemies and story elements befitting of the sins committed by their inhabitants. Developed by Visceral Games, Dante’s Inferno delivers fast, fluid and responsive combat at 60 frames per second -- a must-have for the action adventure genre.
Dante’s Inferno is available for the PlayStation 3 computer entertainment system and Xbox 360 videogame and entertainment system beginning February 4th in Europe and on February 9th in North America. Dante’s Inferno is rated M for mature and has an MSRP of $59.95.
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