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Paramount, Universal & Walt Disney Buy Ads For Super Bowl XLIV
Reported by Outsiders - 10:16 PM 2010.01.05


Paramount is set to buy commercial ads for Iron Man 2, Shutter Island, and The Last Airbender for the first and second quarter of the Super Bowl XLIV, according to Advertising Age.

Super Bowl XLIV will air on February 7, 2010 and besides Paramount Pictures. Universal and Walt Disney Pictures will also be buying at least one spot.

Universal Pictures
Buy: At least one spot, although the studio declined to comment on its Super Bowl activity.
Creative: Upcoming films the studio is slated to release next year include "The Wolfman" in February; a "Robin Hood" remake in May; and "Despicable Me" in July.

Viacom's Paramount Pictures
Buy: Three ads in the first and second quarters
Creative: Paramount will promote February's "Shutter Island," May's "Iron Man 2" and July's "The Last Airbender," a film from M. Night Shayamalan.

Walt Disney Pictures
Buy: At least one spot, although the studio declined to comment on its Super Bowl activity.
Creative: The studio is slated to release Tim Burton's "Alice in Wonderland" in March; "Prince of Persia: Sands of Time" in May; and Pixar's "Toy Story 3" in June.






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