Burger King Restaurants Invite Guests to Eat, Drink and Be Yellow in Celebration of the Simpsons Movie
Reported by Jay Cochran - 09:58 AM 2007.07.16
Starting today, Burger King Corp. (NYSE: BKC) will launch Simpsonizeme.com, an interactive website that will use HAVE IT YOUR WAY® technology to convert digital photos of consumers into personalized, Simpsonized versions of themselves. The result is a character that would feel right at home in Springfield. The website is just one of the ways Burger King Corp. and Twentieth Century Fox are helping fans around the world celebrate THE SIMPSONS MOVIE, the long-awaited feature film based on the hit television series. Twentieth Century Fox releases THE SIMPSONS MOVIE everywhere July 27.
Previously, only celebrity guests appearing on The Simpsons television series could be Simpsonized. Now, anyone can get a yellow makeover. After uploading a photo and going yellow, website guests can personalize their look even more by choosing from hundreds of hairstyles, body types, outfits and accessories – from Marge’s wacky blue hair and Homer’s five o’clock shadow to Lisa’s pearl necklace. When finished, visitors can create screensavers and wallpaper designs with their new look or email it to a friend. Simpsonizeme.com also features THE SIMPSONS MOVIE trailers, a BURGER KING® restaurant locator, ads and an online store where visitors can apply their Simpsonized photos to t-shirts, mugs, hats, aprons and photo sculptures.
Burger King Corp. will also sponsor a traveling Simpsonizer throughout July and August, giving consumers a chance to step inside a photo booth and instantly become Simpsonized. Participants will have the option to immediately print their transformed photo, send it as an e-card or send it to a mobile phone.
“THE SIMPSONS MOVIE is the epitome of American pop culture and is guaranteed to be a phenomenon this summer,” said Russ Klein, president of global marketing, strategy and innovation, Burger King Corp. “We’re thrilled to offer BURGER KING® guests their own piece of the action by Simpsonizing their photos through the HAVE IT YOUR WAY® technology offered at Simpsonizeme.com. The site is bound to be a popular destination as Simpsons mania spreads across the country.”
In honor of Homer Simpson’s notorious appetite for meat and more meat,
BURGER KING® restaurants will offer the Ultimate DOUBLE WHOPPER® sandwich beginning July 27 at a suggested price of $3.59. The sandwich features two quarter-pound flame-broiled burgers topped with four pieces of melted American cheese, eight slices of crispy bacon, ripe tomatoes, crisp lettuce, ketchup, crunchy pickles, onions, mayo and sauce on a toasted sesame seed bun.
For kids, there will be a series of talking Simpsons toys capturing the iconic personalities of the beloved Springfield characters from the movie. One toy will accompany each purchase of a BK® Kids Meal at participating BURGER KING® restaurants globally while supplies last.
A large-scale marketing campaign will support the release of THE SIMPSONS MOVIE at BURGER KING® restaurants and include a series of television advertising spots featuring a mix of live action and animation, in-restaurant merchandising, custom packaging and presence at consumer events. In one television spot, the world is literally going yellow as Simpsons aliens Kang and Kodos Simpsonize everything in their path and then report back to a Simpsonized King. In another, Homer can’t keep his hands, or his mouth, away from the Ultimate
As an additional program extension, the No. 00 BURGER KING® Toyota Camry will hit the track debuting a Simpsons paint scheme on July 29 at the Indianapolis Motor Speedway for the Allstate® 400 at the Brickyard®. BURGER KING® restaurants will also have Simpsons-themed bags that will feature coupons for a two-week free trial of BLOCKBUSTER Total Access™ that comes with a $5 BURGER KING® Crown Card after sign-up and a free BLOCKBUSTER Favorites® movie rental, good at participating stores.
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