Comcast to Bring Exclusive The Dark Knight Content to Batman Fans
Reported by Jay Cochran - 12:27 PM 2008.07.14
Comcast Corporation, the nation’s leading provider of entertainment, information and communications, announced today a partnership with Warner Bros. Pictures’ The Dark Knight. This partnership provides Comcast customers with exclusive behind-the-scenes movie footage, mini-movies and trailers from one of this summer’s most-anticipated films, available on Comcast’s signature On Demand service.
Leading up to the film’s release, Comcast will launch six mini-movies, which are exclusive original-content episodes, of a show called “Gotham Tonight,” featuring the film’s actors providing commentary in character and in a news format that tell the story of what has occurred between Batman Begins and The Dark Knight. In addition to the “Gotham Tonight” segments, customers can watch exclusive behind-the-scenes footage, interviews with the cast and filmmakers, and The Dark Knight trailers, all in HD. This exclusive content is available on Comcast On Demand, www.comcast.net/thedarkknightmovie and Fancast.com. The “Gotham Tonight” episodes also can be seen at www.Gothamcablenews.com.
“This exclusive behind-the-scenes Batman-VOD adds to our line up of extensive HD On Demand offerings continuously provided by top-notch entertainment partners,” said Derek Harrar, Senior Vice President and General Manager of Video Services for Comcast. “We offer consumers more choices in more ways to enjoy their entertainment experience than anyone else.”
Comcast’s special The Dark Knight features, blockbuster movies, new television series and other new viewing choices are part of the company’s Project Infinity, a commitment to deliver exponentially more content choice on TV, including more HD, sports, movies, kids’ programs and network TV shows. Currently, Comcast’s VOD lineup offers more than 10,000 unique selections each month, with more than 500 of those choices available in HD, and Comcast customers now are selecting On Demand more than 300 million times per month.