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Transformers The IMAX Experience Hits $30 Million Milestone in 12 Days
Reported by Jay Cochran - 07:02 AM 2009.07.06
 IMAX Corporation today announced that the Paramount Pictures release Transformers: Revenge of the Fallen: The IMAX Experience, directed by Michael Bay and featuring scenes filmed with IMAX cameras, posted strong second weekend results, with an estimated $4.6 million coming from 169 IMAX theatres domestically during the three days from Friday, July 3 through Sunday, July 5. The IMAX release contributed more than 10% of the film's $42.5 million weekend total on less than 2% of the screens.The film also generated approximately $1.4 million from IMAX theatres internationally, bringing the worldwide IMAX total to over $30 million in the first 12 days of release. "The continued growth of our network enables us to deliver larger box office returns faster than ever before," said IMAX CEO Richard L. Gelfond. "We're very happy with the continued performance of the film, and we're encouraged by the strong consumer appetite for The IMAX Experience(R) in new markets." "Michael Bay's powerhouse film continues to resonate with IMAX moviegoers around the world, and we're pleased with its record-setting performance," added Greg Foster, Chairman and President of IMAX Filmed Entertainment. "The special IMAX sequences have added an extra level of excitement to the IMAX release and we once again have reason to thank Michael, Steven Spielberg and our partners at Paramount." Transformers Revenge of the Fallen: The IMAX Experience features select scenes filmed with IMAX cameras. Director Michael Bay has seamlessly integrated the IMAX footage with state-of-the-art CGI and visual effects to create an unprecedented look and feel for the sequel to Transformers. The movie sequences shot in traditional 35mm have been digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience with IMAX DMR (Digital Re-mastering) technology. The IMAX DMR scenes appear in the traditional "letterbox" shape, while scenes shot with IMAX's cameras will expand vertically on the IMAX screen. Every IMAX theatre is specially designed to put the audience IN the movie. The unique theatre geometry of an IMAX theatre combined with crystal clear images, laser-aligned digital sound and maximized field of view provides the world's most immersive movie experience. Paramount Pictures and DreamWorks Pictures Present In Association with Hasbro A di Bonaventura Pictures Production A Tom DeSanto/Don Murphy Production A Michael Bay Film Transformers: Revenge of the Fallen starring Shia LaBeouf, Megan Fox, Josh Duhamel, Tyrese Gibson, Kevin Dunn, Julie White, John Benjamin Hickey, Ramon Rodriguez, Isabel Lucas and John Turturro. The film is directed by Michael Bay from a screenplay by Ehren Kruger & Roberto Orci & Alex Kurtzman. The producers are Don Murphy & Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce. The executive producers are Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian. Based on Hasbro's Transformers(TM) Action Figures. This film has been rated PG-13 for intense sequences of sci-fi action violence, language, some crude and sexual material, and brief drug material.
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