Dreamworks Moves 'Mr. Peabody & Sherman' To March Of 2014
Reported by Outsiders - 2013.02.05
DreamWorks Animation SKG, Inc. today announced that, at the recommendation of its distributor, Twentieth Century Fox, it has decided to change the domestic theatrical release date for Mr. Peabody & Sherman to March 7, 2014. The film had previously been scheduled for release on November 1, 2013. Me & My Shadow, which had previously been scheduled for release in March of 2014, will now return to development at the studio.
"Our distributor, who has had great success in March with their Ice Age franchise, has recommended we move Mr. Peabody & Sherman to the spring of 2014, which we totally agree is a much more advantageous release window," said Anne Globe, Chief Marketing Officer of DreamWorks Animation. "Mr. Peabody & Sherman is now the first of our three-picture lineup for next year."
The Company's feature film slate for 2013 and 2014 is now as follows: The Croods on March 22, 2013; Turbo on July 19, 2013; Mr. Peabody & Sherman on March 7, 2014; How To Train Your Dragon 2 on June 20, 2014 and Happy Smekday! on November 26, 2014.
"We believe the best strategy for DreamWorks Animation in the long run is to ensure that every one of our films has an optimal release date with the biggest opportunity to succeed at the box office," added Jeffrey Katzenberg, Chief Executive Officer of DreamWorks Animation. "The move of Mr. Peabody & Sherman means that we will now release two films in 2013, and we are adjusting our operating infrastructure costs accordingly."