At the end of March, we reported that China would had an alternative version of Iron Man 3 that would feature a special appearance of China’s top actress, Fan Bingbing, and would offer specially prepared bonus footage made exclusively for the Chinese audience.
This special footage appeared as a question to Chinese audiences on the screen: "What does Iron Man rely on to revitalize his energy?" After a three-second blackout, three big Chinese characters appeared onscreen: "Gu Li Duo." Before you get all excited and think this is something that you have to search high and low to find out what it means, we are going to tell you. It’s a milk drink which is on sale for less than $1 a carton in convenience stores across mainland China. The start of the extra footage is a crummy commercial. We are sure Chinese audiences feel like Ralphie from "A Christmas Story" when he is told, "Be sure to drink your Ovaltine."
There are additional sequences but it revolves around the Chinese characters and doesn't make any major of an impact on the movie. There’s Dr Wu having a telephone conversation – from his office in Beijing, in Chinese – with the television behind him showing a news bulletin of Iron Man cheered by schoolchildren in one of the Chinese capital’s landmarks. And towards the end of the film, Dr. Wu is shown operating on Stark – and then having a short conversation with his unnamed assistant (played by Fan Bingbing) about the task.