'Beyond The Brick: A LEGO Brickumentary'; First Official LEGO Documentary
Reported by Outsiders - 09:51 PM 2013.09.18
The Global Emerging Markets (GEM) Group has partnered with Daniel Junge and Kief Davidson to film Beyond The Brick: A LEGO® Brickumentary, a feature-length documentary on the global phenomenon of LEGO. The documentary will feature the Denmark-based toymaker The LEGO Group, Adult Fans of LEGO (AFOLs), fan conventioneers, LEGO artists, and famous LEGO fans and the interlocking toy bricks that have fueled children’s creativity for decades.
“LEGO bricks are everywhere, and this documentary is an examination of their footprint in our global community. The LEGO brick has transcended language, politics, age, race, art, science and technology – all through its ability to draw out the basic human need to create and share,” said Jill Wilfert, VP of Licensing and Entertainment for The LEGO Group. A theatrical release in early 2014 is being targeted.