'Monsters vs. Aliens' to Invade Theaters Early
Reported by Jay Cochran - 03:44 PM 2007.09.19
DreamWorks Animation SKG, Inc. (NYSE:DWA) , together with Paramount Pictures Corporation, a unit of Viacom Inc. (NYSE:VIA) (NYSE:and) (NYSE:VIA.B) , announced today that Monsters vs. Aliens, DreamWorks Animation's first-ever film produced in stereoscopic 3-D technology, will be released into theatres on March 27, 2009. The film had been previously slated for its domestic release on May 15, 2009.
"I believe that next generation 3-D will make our CG films even more special and unique," said Jeffrey Katzenberg, Chief Executive Officer of DreamWorks Animation. "We are thrilled to have Monster vs. Aliens as the first opportunity for audiences to enjoy this exciting new movie experience. Moving to a March release date, which has proven to be a great slot for family films, allows us to roll out our first 3-D project on the maximum amount of screens as the year's first big event film to hit the market in this new format."
"We are really excited to be distributing Monsters vs. Aliens, the marriage of a new technology with the classic family entertainment audiences have come to expect and love from DreamWorks Animation," added Rob Moore, President of Worldwide Marketing and Distribution for Paramount Pictures. "This new immersive 3-D experience will fully exploit the latest in exhibition technology-and with the March 27 release date, we'll be able to take full advantage by showing it in as many theaters with this advanced 3-D capability as possible."
Monsters vs. Aliens, which reinvents the classic '50s monster movie into an irreverent modern day action comedy, is being directed by Conrad Vernon (Shrek 2) and Rob Letterman (Shark Tale), produced by Lisa Stewart (I Think I Love My Wife) and co-produced by Jill Hopper and Latifa Ouaou.