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New Hot Wheels Animated Series In The Works

Reported by Jay Cochran - 2008.10.14

Mattel, Inc. and Corus Entertainment Inc.’s Nelvana announced today that Hot Wheels, the No. 1 vehicle property in the U.S. , will be developed into a new animated television series. The new series, entitled Hot Wheels: Battle Force 5, will feature CGI animation by Nelvana and Nerd Corps Entertainment, and will premiere fall 2009 in Canada on TELETOON in the network’s Sunday morning action block and on Cartoon Network in the U.S. as part of its top-rated Saturday morning lineup.

“We are excited to work with some of the top names in the industry to bring Hot Wheels to the small screen,” said Barry Waldo, Vice President of Worldwide Entertainment & Consumer Products, Mattel. “Hot Wheels continues to be a top boys property year after year and the new series will deliver everything boys have loved about the brand – speed, power, performance and attitude – along with adrenaline-fueled action and new, never-before-seen vehicles and characters. This is an incredible milestone for the Hot Wheels brand.”

“Hot Wheels has a long and cherished history for boys and it’s exciting to see that it will soon be brought to life in an animated format,” added Doug Murphy, President, Nelvana and General Manager, Corus Kids.

“With Hot Wheels: Battle Force 5 joining the highly-rated TELETOON Sunday morning action line-up, we’re offering our core boys 2-11 demo even more of what they love and expect from TELETOON,” said Len Cochrane, President, TELETOON.

“Mattel’s Hot Wheels is a natural partner for us,” noted Rob Sorcher, chief content officer for Cartoon Network. ”We’re looking forward to working with them on this project.”

The new animated series will include 26 22-minute episodes and will be supported by a comprehensive worldwide marketing and merchandising program that includes toy, licensing and online activities and initiatives.

Mattel Entertainment and Nelvana are in talks with foreign broadcasters regarding international television distribution and sales for the Hot Wheels TV series.

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