Declare Yourself, the national nonpartisan, nonprofit youth voter initiative is launching a powerful print and viral campaign aimed at energizing young adults to register and vote in the 2008 election. The campaign, entitled, “Only You Can Silence Yourself,” features Jessica Alba (The Fantastic Four, Sin City) in a series of images by renowned photographer Mark Liddell. The striking photographs feature Alba quite literally silenced—with gags and masks stifling her voice as a citizen. The photos are available for download at www.DeclareYourself.com, and can be circulated virally; they will also be featured in national publications this fall.

"I really don’t see the point in not registering to vote,” said Alba. “We sign up for MySpace pages and Facebook pages, and download music off the internet. The least people can do is register to vote online, actually making a difference in their world, not just making their lives a little bit cooler. It makes more sense to spend your time making a change in society—and it actually doesn’t take that much time! It takes more time to make a music playlist than it does to register to vote."

“Young adults are inundated with messages,” said Marc Morgenstern, Declare Yourself Executive Director. “This campaign is designed to break through and inspire young people to seize their role in the future of our country by registering and voting. We are deeply grateful to Jessica for lending her voice to this important movement.”

The campaign, “Only You Can Silence Yourself,” will communicate the importance of voting, reminding young Americans that only they can stop themselves from participating in democracy. Featuring a mix of “real people” and young celebrities, the overall concept of the campaign is anything but subtle. The impactful, unique spots are aimed at making those who see them stop, look, discuss, and, ultimately, become moved to participate. Previous campaigns starred Christina Aguilera and André Benjamin, and were created by David LaChapelle.

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